The theme of men’s desire to look good is also central to this animated advertisement promoting a small selection of Barnängen hair products for men. An elderly couple make their way to Barnängen’s barber shop; while the wife sits outside, a female barber gets the equipment ready and proceeds to give the husband a hyper-modern mechanical shave. First, Barnängen’s Parba Soap is applied to the client’s face and his beard is shaved off. Then his scalp is treated, using a few drops of Barnängen’s Capillo hair product sprinkled on his bald head. Within seconds the magic potion gives the client a full head of hair, which is then slicked back according to the fashion of the time. (The style, known as “Great Gatsby Grooming”, is said to have been inspired by the increased level of consumerism in post-WWI America, when products such as the electric shaver hit the market.) When his appointment is finished, the man goes back to meet his wife, who shuffles away in alarm. Only when he says “Don’t you know me?” does the wife realize that it’s her husband, so confused is she on how he different he looks, whereupon the husband points towards Barnängen’s.
It could be suggested that here the wife is the moderator of her husband’s beauty and grooming standards, as she questions and analyses his appearance, possibly comparing him to cinematic ideals such as Richard Arlen or George O’Brien. Compared to the advertisement Chimpansen rakas (1927), where the female domestic is marginalized and only appears at the beginning, in this film the wife is the catalyst of the action, since it’s clear her husband is getting the shave to impress her.

Veronika Klubertová, Shanice Martin